Don W. Bradley, MD, MHS-CL, is an Associate Consulting Professor in the Department of Community and Family Medicine at Duke University School of Medicine and, until his retirement in May 2014, served as Chief Medical Officer and Senior Vice President of Blue Cross and Blue Shield of North Carolina (BCBSNC), a leading health insurance company serving over 3.84 million members.
During his over 20 year tenure at BCBSNC, and among other accomplishments, he served as Executive Director for BCBSNC’s federally qualified Health Maintenance Organization, produced the company’s first primary care provider profiles/reports, implemented BCBSNC’s first fully transparent online medical policy, developed and successful marketed the State of Preventive Health Summits, developed and implemented the country’s first Bariatric Surgery Centers of Excellence in collaboration with the American Society of Bariatric Surgery, was a leader in the creation of BCBSNC’s Healthy Lifestyle Choices program, and implemented their Patient Centered Medical Home (PCMH) program.
Dr. Bradley is currently chair of the North Carolina Health Quality Alliance, member of the Institute of Medicine (IOM) Roundtable on Obesity Solutions, co- chair of the IOM Innovation Collaborative for the prevention and management of obesity, and is a public member of the Academy of Nutrition and Dietetics Board of Directors. At Duke his primary research interests include the impact of reimbursement and incentives on health care delivery systems, patient behaviors and health outcomes, development of population health competencies, curricula, and tools, leadership development and healthcare policy, finance and transformation. He teaches in the Duke Clinical Leadership Program, the Duke Physician Assistant and Physical Therapy Program, the UNC School of Public Health, and the UNC Family Medicine and Preventive Health residencies.
Dr. Bradley also has experience and success in rural family practice, managing the clinical operations of a large family medicine residency practice, managed care contract negotiations and management, medical and reimbursement policy, quality improvement, care management, and clinical informatics. A family physician by training and demeanor, he completed his medical degree at the Medical College of Virginia, a family medicine residency in Harrisburg, Pennsylvania, and a Kellogg fellowship, biostatistics work and a Masters in Clinical Leadership at Duke.